Highlights
- Innoterra acquires Fasal’s fresh produce business in Bangalore and Chandigarh
- Strengthens Innoterra’s Farmlink platform across major horticultural zones
- Access to Fasal’s 85,000-acre farmer network enables doubling of distribution routes
- Projected 30–35% revenue growth through expanded retail and institutional reach
- Lays the foundation for long-term cost efficiencies and expanded non-perishable offerings
This acquisition is a strategic step forward in strengthening Innoterra’s Farmlink platform—enhancing its footprint in India’s horticulture-rich regions, expanding access to high-quality, traceable produce, and accelerating revenue and market growth.
Unlocking Scale & Sustainability in Fresh Produce
Enhancing Reach Through Farmer Network Integration
With Fasal’s operations in Bengaluru and Chandigarh, Innoterra now has access to a vast farmer network across 85,000 acres, covering crops like bananas, pomegranates, grapes, apples, and guavas. This empowers Innoterra to serve 550+ retailers, wholesalers, and institutional buyers, while doubling distribution routes and scaling fruit distribution by up to 80%.
Data-Driven Precision Agriculture
The acquisition also opens doors for deeper collaboration on Fasal’s IoT-based farm management solutions. These technologies support water efficiency, fertilizer and pesticide optimization, pest control, and cost-effective cultivation—all aligned with Innoterra’s push toward sustainable sourcing.
Strategic Growth & Product Expansion
According to Avinash Kasinathan, Managing Director & Head of India Business, the deal is integral to scaling Innoterra’s fresh produce vertical. The roadmap includes integrating non-perishables like rice and spices into the Farmlink platform to create a unified and scalable supply chain model. Operational efficiency and financial sustainability remain central to this expansion strategy.
Conclusion
This acquisition marks a pivotal step in Innoterra’s journey to become a leader in India’s fresh produce distribution ecosystem. By combining tech-enabled precision farming with supply chain excellence and strategic product integration, Innoterra is poised to deliver long-term value to farmers, buyers, and consumers—while building a future-ready, connected food ecosystem.
For a detailed read, refer to the original article on Times of India. (Link)
