Highlights
- MilkLane signs INR 400+ crore contract to supply 100KL of high-quality, fully traceable milk per day to Milky Mist
- 95% of payments go directly to farmers’ bank accounts, ensuring transparency and financial inclusion
- MilkLane employs a 100% Bulk Milk Cooler (BMC) model and India’s first stainless steel can distribution system
- The partnership ensures premium milk sourcing for value-added dairy products
- Focus on quality, traceability, and supply chain innovation
In a landmark collaboration, MilkLane will supply 100,000 litres of premium, fully traceable milk daily to Milky Mist under a ₹400+ crore agreement. The partnership is designed to enhance sourcing standards for value-added dairy products and reinforce both brands’ commitment to innovation and farmer welfare.
Strengthening the Dairy Value Chain
Traceability and Tech-Enabled Quality
MilkLane’s end-to-end milk traceability is powered by its advanced collection and testing systems. With India’s first stainless steel can distribution system and 100% Bulk Milk Cooler (BMC) model, the milk remains fresh, hygienic, and temperature-controlled throughout the journey from farm to factory.
Farmer-Centric Payment Model
95% of payments made under this agreement will be transferred directly into farmers’ bank accounts. This not only ensures financial inclusion but also guarantees timely and transparent compensation—boosting trust and long-term commitment among milk suppliers.
Milky Mist’s Commitment to Excellence
Led by founder T. Sathish Kumar, Milky Mist operates a fully automated, 75-acre dairy processing facility in Perundurai. With a daily capacity of 1.5 million litres and over 70,000 dairy farmer partners, the company has built a reputation for quality and innovation. It also operates on renewable energy sources and maintains a dedicated logistics network for consistent delivery and superior quality control.
Conclusion
This strategic partnership between Milky Mist and MilkLane marks a bold step forward in redefining India’s dairy sourcing standards. It seamlessly integrates sustainability, innovation, and farmer empowerment—setting a new benchmark for premium, value-added dairy products in the country.
For a detailed read, refer to the original article on Business Standard. (Link)
